Monthly Archives: June 2010

A Macro View of the Global Mobile Marketing Environment: Marketing Opportunities by the Numbers

Posted on June 30, 2010 by Steve

*all of the graphics and information (except the cell phone operating system data) contained in this post are from the International Telecommunications Union website and publications and may be accessed via the ITU publications landing page. Operating system graphic from … Continue reading →

Share
Posted in Marketing, Mobile Marketing | Tagged , | Leave a comment

It’s Not Your Father’s Marketing: The Problem with Marketing Education Today

Posted on June 28, 2010 by Steve

It’s no secret: business schools are doing a less than stellar job of preparing marketing students for careers in the current marketing environment. Marketing professors are not in tune with the rapidly changing marketing environment and the curriculum at both … Continue reading →

Share
Posted in Inbound Marketing, Marketing, Marketing Education, Social Media Marketing | Tagged , , | 8 Comments

The Global Digital Divide and Inbound Marketing

Posted on June 27, 2010 by Steve

At the macro-level, the global digital divide is an easy concept to understand. Clearly not all countries enjoy the same level of technology and access to information. It is this premise that three co-authors and I explore in a forthcoming … Continue reading →

Share
Posted in Inbound Marketing | Tagged , | 2 Comments