Monthly Archives: August 2010

Brownfields, Portfields and Sustainable Economic Development: The Case of New Bedford

Posted on August 27, 2010 by Steve

  Co-author: Frederick M. Kalisz, Jr. Making the best of a bad situation is the American way. The well-known quotation “when life gives you lemons, make lemonade” reinforces this perspective. Likewise, redefining weaknesses as strengths allows for greater latitude in … Continue reading →

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Posted in Sustainability, Sustainable Economic Development | Tagged , | Leave a comment

Making The Case For Marketing Tune-Ups

Posted on August 25, 2010 by Steve

Let’s begin with the premise that marketing is the primary reason for the existence of business: no product or service to sell, no need to be in business. This fundamental premise holds true for profit and not-for-profit enterprises, micro-enterprises, SMEs … Continue reading →

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Defining P-Commerce and P-Marketing

Posted on August 23, 2010 by Steve

It started innocently enough. Last week a colleague (Adam Sulkowski) asked me about recent developments in p-commerce, a term that he heard during his MBA/JD studies at Boston College in 2000. P-commerce? Turns out that the idea of p-commerce has … Continue reading →

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Posted in Marketing, Mobile Marketing, Social Media Marketing | Tagged , | 1 Comment