I’m a professor of marketing & international business at the Charlton College of Business, University of Massachusetts Dartmouth. My degrees are from Cleveland State University (DBA, 1996; MBA, 1991) and Bowling Green State University (MA, 1987; BSBA, 1985) with coursework completed through intermediate-level Portuguese at the University of Massachusetts-Dartmouth (2004-2005). My doctorate is in business administration with a major in marketing and a minor in information systems.
My research interests include sustainable development, social media marketing, mobile marketing, international marketing, services marketing, global and social entrepreneurship, international business, global e-commerce, open source applications in global business and international business education. Academic journals in which my research has appeared include International Marketing Review, Journal of Business Research, Journal of Services Marketing, Thunderbird International Business Review, Journal of Marketing Management (U.K.), Journal of Marketing Education and International Business Review. I teach undergraduate courses in marketing principles, social media marketing and international marketing and graduate courses in interactive marketing, marketing strategy and international business.
From January 2006 through May 2010, I was chairperson of the department of management and marketing in the Charlton College of Business. My term as director of the university’s sustainability studies program followed my service as chairperson, from June 2010 through June 2012, during which time my team developed and launched the university’s graduate certificate in sustainable development. For the past two and a half years, I was an active business consultant (Garcia Digital Marketing) specializing in advertising, social media marketing, inbound marketing, mobile marketing, integrated marketing communications, marketing research and strategic marketing. In addition to writing this blog, I serve as the SMM Research columnist for Social Media Marketing (SMM) Magazine.
Prior to entering academia I was vice president of an advertising agency, promoted sporting and special events, managed outdoor sporting goods stores/ski shops and served as an alpine ski instructor.