Author Archives: Steve

About Steve

Director, Sustainability Studies Program; Professor of Marketing & International Business; Consultant

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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Posted in Marketing Research, Social Media Marketing | Tagged , , | Leave a comment

Social Media Growth 2006-2011

Posted on December 29, 2011 by Steve

In a previous post, social media growth from 2006 through 2010 was documented. As with that effort, there are no clear or easy answers when investigating the growth of social media sites over the past five years. No reliable or … Continue reading →

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Posted in Advertising, Global Marketing, Inbound Marketing, Mobile Marketing, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Predicting U.S. E-Commerce Growth Through 2013

Posted on December 2, 2011 by Steve

How quickly is U.S. e-commerce expected to grow in the near future? In an earlier post, we looked at total U.S. e-commerce sales for the period 2000 through 2009. As illustrated at the end of that post, it is clear … Continue reading →

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Posted in Marketing, Mobile Marketing | Tagged , | Leave a comment