Author Archives: Steve

About Steve

Professor of Marketing & International Business; Consultant

Social Media Marketing Still Generating Interest

Posted on November 19, 2011 by Steve

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

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Africa’s Mobile Commerce Segments

Posted on November 12, 2011 by Steve

An article posted earlier this week acknowledges Africa as the global leader in the adoption of mobile commerce (m-commerce). Published on 9 November 2011 “Africa Leads World in Mobile Commerce” highlights the rapid diffusion and adoption of m-commerce, in general, … Continue reading →

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The Top 175 Global Economic Entities, 2010

Posted on August 14, 2011 by Steve

Recently, Fortune Magazine published its list of the Global 500. Based on the popularity of last year’s blog post, I’ve decided to update the Top 175 Global Economic Entities annually. Using 2010 data, the list below includes the world’s largest … Continue reading →

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