All posts by Steve

Professor of Marketing & International Business; Consultant

Breaking new ground

I’ve been busy today transitioning my blog from Tumblr to WordPress. Thus far, I’ve been impressed with capabilities of WordPress and the features available. My experience with writing a blog isn’t extensive: I’ve reached the 100 day mark (I started blogging mid-January 2010). The biggest lesson learned to date is how hard it is to manage the time needed to stay current on so many social media platforms (featured in my next blog, Zero to 150) and to generate new content. I’ve received some good advice, including the need to plan topics in advance and to develop a release schedule. I look forward to implementing these in the future. In the interim, resources such as the book Digging into WordPress (click on shovel icon) are available and provide excellent advice for developing high impact blogs.

Feel free to provide feedback regarding the look and feel of the blog. And let me know if I made the right choice switching from Tumblr to WordPress.