Category Archives: Advertising

Social Media Growth 2006-2011

Posted on December 29, 2011 by Steve

In a previous post, social media growth from 2006 through 2010 was documented. As with that effort, there are no clear or easy answers when investigating the growth of social media sites over the past five years. No reliable or … Continue reading →

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Posted in Advertising, Global Marketing, Inbound Marketing, Mobile Marketing, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Generating Prophets: 141 Inbound Marketing Certified Students

Posted on May 26, 2011 by Steve

As business school educators, our job is to adequately prepare our students to enter the workforce. Likewise, we want our graduates to make positive contributions to their organizations and to distinguish themselves as valued employees. The problem is, as discussed … Continue reading →

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Posted in Advertising, Inbound Marketing, Marketing, Marketing Education, Social Media Marketing | Tagged , , , | 2 Comments

Facebook Advertising: The Power of CPM

Posted on December 31, 2010 by Steve

Facebook advertising is becoming a necessity, not an option, especially in regional and local markets. Ease of use and the ability to target geographically and behaviorally are benefits associated with using Facebook for advertising, as is reasonable cost-per-click (CPC) or … Continue reading →

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Posted in Advertising, Inbound Marketing, Marketing, Social Media Marketing | Tagged , , , , | 3 Comments