Category Archives: Advertising

Watch Me: The Growth of Internet Television in the U.S. Market

Posted on November 20, 2010 by Steve

Is 2010 the year that internet television goes mainstream? Evidence exists to suggest that we’re well on our way to adopting internet television as a viable alternative to broadcast, cable and satellite television. According to recently released statistics, there are … Continue reading →

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Agency Compensation in the Social/Mobile Marketing Era

Posted on October 12, 2010 by Steve

“It was the best of times, it was the worst of times…” – Opening line of A Tale of Two Cities Billing in advertising agencies used to be relatively easy. We lived on a 15 percent media commission and a … Continue reading →

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Posted in Advertising, Inbound Marketing, Marketing | Tagged , | 1 Comment

Growth of SEM and PPC Advertising, 2004-2010

Posted on September 23, 2010 by Steve

The Search Engine Marketing Professional Organization (SEMPO) in partnership with Econsultancy has published the SEMPO Annual State of Search Survey since 2004. The report highlights all search engine marketing (SEM) advertising expenditures in the U.S.A. and Canada in the categories … Continue reading →

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Posted in Advertising, Social Media Marketing | Tagged , | 1 Comment