Category Archives: Global Marketing

New England in Fortune’s 100 Best Companies to Work For

Posted on January 31, 2011 by Steve

The recent edition of Fortune Magazine (07 February) identifies the 100 Best Companies to Work For. Living in New England, it was easy to assume that the majority of firms identified were going to be local firms. For without question, … Continue reading →

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Country-Level Segmentation Using K-Means Cluster Analysis

Posted on September 15, 2010 by Steve

Using data from the International Monetary Fund World Economic Outlook 2009 and The Global Enabling Trade Report 2009 from the World Economic Forum, I thought that it would be interesting to develop macro-level country clusters based on three variables: percent … Continue reading →

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The Top 175 Global Economic Entities, 2009

Posted on September 13, 2010 by Steve

After mentioning it in a blog a couple of days ago, I’ve received a number of inquiries regarding the list of the world’s largest economic entities (countries versus corporations) that I use in my lectures. The version that I’ve used … Continue reading →

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Posted in Global Marketing, Sustainable Economic Development | Tagged , | 2 Comments