Category Archives: Inbound Marketing

Agency Compensation in the Social/Mobile Marketing Era

Posted on October 12, 2010 by Steve

“It was the best of times, it was the worst of times…” – Opening line of A Tale of Two Cities Billing in advertising agencies used to be relatively easy. We lived on a 15 percent media commission and a … Continue reading →

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Posted in Advertising, Inbound Marketing, Marketing | Tagged , | 1 Comment

The Pyramid of Requisite Skills for Marketing Graduates

Posted on September 25, 2010 by Steve

Are you a marketing student who wants to position yourself for a job after graduation? If so, then focus on building demonstrable skills in the areas that potential employers have identified as important for new employees to possess. Progressing from … Continue reading →

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Posted in Inbound Marketing, Marketing Education, Social Media Marketing | Tagged , , | 1 Comment

Global Population and Social Media 2010

Posted on September 11, 2010 by Steve

As a professor who specializes in international business, a recent tweet by Peter Durfee (@durf) caught my attention. After translating the original tweet from Japanese into English, Peter retweeted a post by Mika Ueno (@mikamika59) that listed the world’s largest … Continue reading →

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Posted in Global Marketing, Inbound Marketing, Social Media Marketing, Sustainable Economic Development | Tagged , | 1 Comment