Category Archives: Marketing Research

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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Social Media Marketing Still Generating Interest

Posted on November 19, 2011 by Steve

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

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Does Academic Research Provide Practical Value for Social Media Marketers?

Posted on May 6, 2011 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 4. Research you can use; four simple words that sum up my goal for this column. It is an honor and a pleasure to take over the responsibility … Continue reading →

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