Category Archives: Marketing Research

New England in Fortune’s 100 Best Companies to Work For

Posted on January 31, 2011 by Steve

The recent edition of Fortune Magazine (07 February) identifies the 100 Best Companies to Work For. Living in New England, it was easy to assume that the majority of firms identified were going to be local firms. For without question, … Continue reading →

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Country-Level Segmentation Using K-Means Cluster Analysis

Posted on September 15, 2010 by Steve

Using data from the International Monetary Fund World Economic Outlook 2009 and The Global Enabling Trade Report 2009 from the World Economic Forum, I thought that it would be interesting to develop macro-level country clusters based on three variables: percent … Continue reading →

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Marketing Metrics, Intelligence and Research: A Basic Overview

Posted on July 6, 2010 by Steve

Marketing metrics, marketing intelligence and marketing research. Although the three are interrelated, important distinctions exist when comparing between them. Astute marketers use all three, in a coordinated effort, to guide their marketing efforts and to support the development of their … Continue reading →

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