Category Archives: Mobile Marketing

The Future of Marketing

Posted on October 7, 2010 by Steve

As many of you know, Boston and the surrounding environs are hosting multiple FutureM events this week. FutureM is a multi-location conference highlighting the newest technologies and their impact on the future of marketing. The future of marketing is in … Continue reading →

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U.S. Mobile Marketing: SMS, MMS and Wireless Data Growth 2005-2009

Posted on September 8, 2010 by Steve

One of the predictors of the future success of mobile marketing and advertising is the adoption rate of the mobile messaging platforms through which advertisements may be delivered. The diffusion, adoption and use of SMS (Short Message Service), MMS (Multimedia … Continue reading →

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Defining P-Commerce and P-Marketing

Posted on August 23, 2010 by Steve

It started innocently enough. Last week a colleague (Adam Sulkowski) asked me about recent developments in p-commerce, a term that he heard during his MBA/JD studies at Boston College in 2000. P-commerce? Turns out that the idea of p-commerce has … Continue reading →

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Posted in Marketing, Mobile Marketing, Social Media Marketing | Tagged , | 1 Comment