Category Archives: Social Media Marketing

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

Share
Posted in Marketing Research, Social Media Marketing | Tagged , , | Leave a comment

Social Media Growth 2006-2011

Posted on December 29, 2011 by Steve

In a previous post, social media growth from 2006 through 2010 was documented. As with that effort, there are no clear or easy answers when investigating the growth of social media sites over the past five years. No reliable or … Continue reading →

Share
Posted in Advertising, Global Marketing, Inbound Marketing, Mobile Marketing, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Social Media Marketing Still Generating Interest

Posted on November 19, 2011 by Steve

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

Share
Posted in Marketing, Marketing Research, Social Media Marketing | Tagged , , | Leave a comment