Category Archives: Social Media Marketing

Generating Prophets: 141 Inbound Marketing Certified Students

Posted on May 26, 2011 by Steve

As business school educators, our job is to adequately prepare our students to enter the workforce. Likewise, we want our graduates to make positive contributions to their organizations and to distinguish themselves as valued employees. The problem is, as discussed … Continue reading →

Posted in Advertising, Inbound Marketing, Marketing, Marketing Education, Social Media Marketing | Tagged charlton college of business, inbound marketing university, Marketing Education, Social Media Marketing | 2 Comments

Facebook Advertising: The Power of CPM

Posted on December 31, 2010 by Steve

Facebook advertising is becoming a necessity, not an option, especially in regional and local markets. Ease of use and the ability to target geographically and behaviorally are benefits associated with using Facebook for advertising, as is reasonable cost-per-click (CPC) or … Continue reading →