Category Archives: Sustainable Economic Development

Cultural Events as Sustainable Economic Development: Portuguese Festivals in S.E. Massachusetts

Together South Eastern Massachusetts and Rhode Island contain the largest concentration of Lusophone (Portuguese speaking) people in the U.S.A. Nearly 380,000 people in the region are of Portuguese heritage, mostly from the Azores, more than 250,000 people in the region trace their heritage to Cape Verde and nearly 200,000 people in the two states are of Brazilian heritage. We are the only state in the U.S. where the second most spoken language other than English is not Spanish; it’s Portuguese. One of our local favorite Portuguese-American sons, Emeril Lagasse, is from Fall River, Massachusetts. Our favorite local group is Tavares, the R&B giants from New Bedford. We eat linguiça, chouriço, malassadas and tons of seafood including polvo grelhado (grilled octopus). On weekend nights you can find live fado in some of the restaurants and in the spring smell sardinhas assadas (grilled sardines) in the streets.

The University of Massachusetts-Dartmouth has one of the top Portuguese language programs in the country, a Center for Portuguese Studies and Culture, the Ferreira- Mendes Portuguese American Archives and offers a Bachelor of Arts degree in Portuguese, a Master of Arts in Portuguese Studies and a Ph.D. in Luso-Afro-Brazilian Studies and Theory.

There are two major Portuguese heritage events held annually within the region: The Feast of the Blessed Sacrament in New Bedford and the Great Feast of the Holy Ghost of New England in Fall River. Both draw visitors from the U.S., Canada and abroad. The former is billed as the largest festival of Madeiran heritage and culture in the world and has an annual attendance in excess of 100,000 visitors. The latter is one of the largest festivals of Azorean heritage and culture in the world and attracts over 200,000 people annually. Both events provide a huge economic boost to the regional economy.

The Feast of the Blessed Sacrament – Festa Do Santíssimo Sacramento

Since its beginning in 1915, this feast has celebrated the rich culture of the Portuguese people and in particular the heritage of the people of Madeira, a Portuguese island in the Atlantic Ocean. Featuring the culture of Madeira, highlights of the feast include great food (including a pit over which 5 foot skewers of beef are roasted – bring $10 for a rental deposit on the skewer and your own seasoning and vegetables), the single biggest distribution in sales of famous Madeira Wine, live music and folkloric dancing, carnival rides and a wicked good time. The Feast was highlighted in the movie Passionada (2002) as was much of the scenery of New Bedford and Dartmouth. The Feast of the Blessed Sacrament begins this Thursday evening (29 July 2010), culminating with a 10 pm free concert by the band Berlin featuring one of my favorite singers, Terri Nunn. The Feast ends on Sunday with a parade that begins at 2 pm.

The Great Feast of the Holy Ghost of New England – Grandes Festas do Divino Espírito Santo da Nova Inglaterra

From Thursday night, 26 August through Monday, 30 August, Fall River celebrates all things Azorean, from the Portas da Cidade to Kennedy Park on South Main Street. This five day Portuguese cultural event features food, entertainment, fireworks, classic car displays, blessings processions and parades. On Friday, there is a blessing and distribution of “pensões”, containing meat, wine and bread. On Saturday morning, a traditional “Bodo de Leite” departs from the Portas da Cidade processing towards Kennedy Park. On Sunday, after “Missa Solene de Coroação” (Solemn Mass) at Saint Anne’s Church, watch a religious procession that includes local and Azorean dignitaries, numerous Mordomias and marching bands from the Azores. Attendees come from the U.S., Azores, Portugal, Canada and Bermuda to celebrate their Azorean heritage including music, dancing and incredible food.

Economic Impact

Conservatively, assuming that each attendee spends an average of $20 at the venue the economic impact of the two events is impressive: $2 million in New Bedford and $4 million in Fall River. These figures don’t include hotel and restaurant receipts in the region related to the influx of tourists (including via motor coach from Toronto). Estimates of hotel and restaurant spending range from $500k to $3 million (many of the visitors stay with family). Regardless of the estimates used, there is no disputing the positive economic impact that the cultural events have on our regional economy: an influx of over $8 million.

If you have some free time this weekend and want to experience exotic tastes, Portuguese culture and general merriment, please consider attending the Feast of the Blessed Sacrament in New Bedford. Can’t make it? Then plan for the Great Feast of the Holy Ghost of New England in Fall River at the end of August. Either way, you win (and so do we).

Com muito prazer, Estêvão Branco


Small-and-Medium-Sized Enterprises and Sustainable Economic Development: Fast Facts

LeadershipOn Friday, 16 July, the Business Innovation Research Center (BIRC) of the Charlton College of Business, University of Massachusetts at Dartmouth hosted a one day seminar entitled “Sharpening the Competitive Edge of Small-and-Medium-Sized Enterprises (SMEs) in the South Coast of Massachusetts”. The purpose of the seminar was to introduce owners of local SMEs to the BIRC services available to them pro-bono to support their growth and financial well-being.

In general SMEs are defined as businesses with less than 500 employees. There is no official guideline or consensus for how to distinguish between the levels of SMEs (micro-enterprises, small and medium) but in general micro-enterprises employ between 1 and 9 people, small enterprises employ between 10 and 99 people and medium enterprises employ between 100 and 500 people. A subset of micro-enterprises, called non-employer SMEs, consisting of owner-operator single person enterprises makes up the majority of businesses classified as SMEs. In 1993, consultants from McKinsey & Company coined the term “Born Global” to describe opportunistic internationally oriented SMEs, mostly involved in hi-tech industries, who operate globally from inception. This categorization applies to a majority of the SMEs launched within the past decade.

Fast Facts regarding the importance of SMEs to the U.S. economy:

– There are an estimated 29.6 million SMEs in the U.S.

– 79.73 percent of all SMEs in the U.S. are one person owner-operator enterprises

– 76.67 percent of the 6 million SMEs with employees beyond the owner-operator are micro-enterprises with 9 employees or less.

– SMEs represent 99.7 percent of all employer firms in the U.S.

– SMEs employ just over half of all private sector employees

– SMEs pay 44 percent of total U.S. private payroll

– SMEs have generated 60 to 80 percent of net new jobs over the past decade

– SMEs employ of 41 percent of all high tech workers

– 53 percent of SMEs are home-based businesses and three percent are franchises

– SMEs create more than half of non-farm private gross domestic product (GDP)

– SMEs make up 97.3 percent of all identified exporters

– SMEs produce 30.2 percent of all known export value

– SMEs produce 13 to 14 more times patents per employees than do large firms

– SMEs serve as the engine of economic growth in most countries, including the U.S.

– SMEs tend to be more flexible and responsive to business opportunities, in general, and global business opportunities in particular

– Less than 1 percent of total U.S. SMEs export (estimated at 240,000 of 29.6 million U.S. SMEs)

– Of the exporting SMEs, 59 percent export to one market (1st Canada, 2nd Mexico)

– In 2007, U.S. SME exports totaled $306.6 billion

– Services account for 79 percent of SME employment

If you own or work for a SME, thank you. Fostering the development and economic well-being of our SMEs and the entrepreneurs who launch them needs to become a priority for universities and business schools. Establishing and supporting micro-enterprise incubators to encourage entrepreneurial endeavors is one highly visible and tangible way that universities can promote sustainable economic development in their communities. We can’t afford to wait passively for better economic times – the need to foster growth in SMEs is now.


Sustainable Economic Development and Green Business: The Case of Cultural Arts

Sustainable_developmentDoes adopting a green business philosophy serve as an impediment for sustainable economic development? Are the two concepts mutually exclusive or is there an overlap that promotes the implementation of green business sustainable economic development projects? According to the United Nations, common ground exists: “The green economy approach seeks, in principle, to unite under a single banner the entire suite of economic policies and modes of economic analyses of relevance to sustainable development”. Thus, opportunities exist to foster sustainable economic development with the goal of alleviating poverty while pursuing green business practices. As illustrated here, these opportunities exist when social, economic and environmental concerns converge.

Detractors claim that green business practices inhibit sustainable economic development by introducing “unnecessary” cost barriers into the equation. But this argument is not necessarily accurate. Sustainable economic development is focused on the creation of micro-enterprises. The premise is that inhabitants of depressed economic areas can’t afford to wait for the jobs to come to them, they need to create jobs. At its core, green sustainable economic development is nothing more than entrepreneurship with a social and environmental conscious. Minimizing negative environmental impacts and sourcing eco-friendly and/or natural materials need not cost entrepreneurs more than do alternative options. Managing the process to ensure minimal adverse environmental impact is the key to success and can serve as a layer of competitive advantage.

Cultural Arts as Economic DevelopmentTerra Prometida Fairloom

My colleagues and I have experience in fostering the development of female owned and operated cultural art cooperatives in developing countries. Our efforts with Fairloom in Fortaleza, Brazil are featured in an article entitled The Dimensions of Peace published by the Association to Advance Collegiate Schools of Business (AACSB), the premier accrediting agency globally for business schools. The women of Terra Prometida produce Brazilian bobbin lace (renda de bilos) using natural fibers. They work together to preserve a cultural art, provide economic opportunity, alleviate poverty and to reinvest in the community. This summer, we’re attempting to do this locally with members of an immigrant community who will be working together to preserve a Central American cultural art (Mayan backstrap loom weaving) and to provide economic opportunity to members of their community. The goal of both endeavors is to produce green fair-trade goods that can be marketed locally, regionally, nationally and internationally through channels such as ebay’s

Mayan backstrap loom weavingCritical Success Factors

These green micro-enterprises only succeed if the requisite infrastructure exists to support their growth. We’ve identified basic critical success factors that are known to increase the odds of survival when fostering sustainable economic development. They are:

-Access to education/training in entrepreneurship and commerce

-Access to information and communication technologies (ICTs)

-Access to inexpensive capital (micro-lending without prohibitive or punitive fees)

-Access to business support services (including legal) and training

-Pro-business local, regional and national government regulations (open markets)

-Secure (safe) business environments, and

-Access to banks and financial institutions

Other important critical success factors include the drive, determination and dedication of the micro-entrepreneurs involved in the project as well as the commitment of the community partners who are providing the support infrastructure. These collaborators serve as change agents and have the potential to provide the spark that ignites others in the community to launch their own micro-enterprises.

How Can You Help?

You play an important role in the process. This model only works if you, the consumer, are willing to purchase the fair-trade goods and services produced by green enterprises and developed to provide sustainable economic development opportunities to otherwise economically disadvantaged communities. Thus, you are the most important change agent involved in the process: you serve as the source of revenue. Support cultural arts and artisans, entrepreneurs and micro-enterprises by purchasing their products. Contribute to a world of good.