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Tag Archives: Marketing Research
R You Ready for DYI Statistics and Social Media Marketing Analytics?
This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading
Posted in Marketing Research, Social Media Marketing
Tagged Marketing Research, R, Social Media Marketing
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Does Academic Research Provide Practical Value for Social Media Marketers?
This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 4. Research you can use; four simple words that sum up my goal for this column. It is an honor and a pleasure to take over the responsibility … Continue reading
Marketing Metrics, Intelligence and Research: A Basic Overview
Marketing metrics, marketing intelligence and marketing research. Although the three are interrelated, important distinctions exist when comparing between them. Astute marketers use all three, in a coordinated effort, to guide their marketing efforts and to support the development of their … Continue reading
Posted in Marketing, Marketing Research
Tagged marketing intelligence, marketing metrics, Marketing Research
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