Tag Archives: Marketing Research

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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Does Academic Research Provide Practical Value for Social Media Marketers?

Posted on May 6, 2011 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 4. Research you can use; four simple words that sum up my goal for this column. It is an honor and a pleasure to take over the responsibility … Continue reading →

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Marketing Metrics, Intelligence and Research: A Basic Overview

Posted on July 6, 2010 by Steve

Marketing metrics, marketing intelligence and marketing research. Although the three are interrelated, important distinctions exist when comparing between them. Astute marketers use all three, in a coordinated effort, to guide their marketing efforts and to support the development of their … Continue reading →

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