Tag Archives: R

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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Social Media Marketing Still Generating Interest

Posted on November 19, 2011 by Steve

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

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Price, Add-ons and Graphics: In My Opinion the Statistical Program R Kicks SPSS’ SAS

Posted on June 24, 2010 by Steve

Tired of paying the initial cost, annual licensing fee and for each add-on package for your statistical analysis software? It’s time for you to switch to R, an incredible open-source program for statistical analysis and graphics. R was developed by … Continue reading →

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Posted in Marketing Research, Open Source | Tagged , , , | 2 Comments