Tag Archives: social media growth

Social Media Growth 2006 to 2012

Social_Media_Landscape_2012For the past two years, I’ve investigated the growth of Social Media. Consistent with those efforts, no clear or easy answer exists when investigating the growth of social media sites over the past six years. No reliable or audited data exists for social media sites. Therefore, the numbers presented in the table below represent an estimate of total registered users for each of the sites investigated. The numbers are not assumed to be accurate, valid or reliable – they are as presented: estimates based on the best available public information. Data was collected for five social media sites and two blog hosting sites: Facebook, Twitter, Google+, LinkedIn, Pinterest, WordPress.com and Tumblr. Estimates for the latter two represent the number of blogs hosted on the sites (not the number of unique bloggers, a much lower number). No data for self-hosted websites or blogs using WordPress.org is presented. Data reported are from 31 December 2012.

Social Media CAGR 2006 to 2012

As in the previous two posts on Social Media Growth, the Compound Annual Growth Rate (GAGR) is calculated for each using the free Investopedia Compound Annual Growth Rate calculator available on their website.

When examining the charts individually, the growth patterns look similar.  Globally, the total number of people using social media continues to increase. Facebook, with 1 billion registered users, accounts for 11.15 percent of the global population and would be the world’s third largest country.  The average CAGR for the seven social media sites is 900.05 percent ranging from 71 percent to 4,900 percent.  Again, multiple factors contribute to this exceptional growth rate as compared to the data reported previously, including the inclusion of Google+ and Pinterest in this year’s investigation.

Facebook 2006 to 2012

Twitter 2006 to 2012

Google+ 2006 to 2012

LinkedIn 2006 to 2012

Pinterest 2006 to 2012

Wordpress 2006 to 2012

Tumblr 2006 to 2012

When charted together, the domination of Facebook’s growth and share of voice in the social media world remains apparent. The growth of Google+ is impressive as is the growth of Pinterest (the fastest growth to 10 million users in the history of social media). And those proclaiming the death of blogging may be hard pressed to defend their positions given the growth of both WordPress.com and Tumblr.

Social Media Growth 2006 to 2012

The final chart, one of my favorites, presents social media share of voice. The inner ring contains the data from 2006 and the outer ring presents the data from 2012.

Share of Voice 2006 to 2012

It is clear that in terms of diffusion of innovation, social media still remains in the growth stage. Equally as clear, but not reported above, is that more people globally are accessing social media using mobile devices.  For instance, over 604 million users (60 percent of total users) access Facebook regularly via mobile devices. For marketers, the implications are the same as they were last year: get social and become mobile or risk losing share of voice in the social/mobile marketing era.

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Social Media Growth 2006 to 2011

Dell Social MediaIn a previous post, social media growth from 2006 through 2010 was documented. As with that effort, there are no clear or easy answers when investigating the growth of social media sites over the past five years. No reliable or audited data exists for social media sites. Therefore, the numbers presented in the table below represent an estimate of total registered users for each of the sites investigated. The numbers are not assumed to be accurate, valid or reliable – they are as presented: estimates based on the best available public information. Data was collected for three social media sites and three blog hosting sites: Facebook, Twitter, LinkedIn, WordPress.com, Tumblr and Posterous. Estimates for the latter three represent the number of blogs hosted on the sites (not the number of unique bloggers, a much lower number, as estimated in the original post). The result of the change in reporting for the three blogging platforms, necessitated by the lack of data regarding number of unique bloggers, explains some of the exceptional growth reported below. No data for self-hosted blogs using WordPress.org is presented. As of December 2011, all variations of WordPress version 3 have been downloaded in excess of 65 million times.

SMM Growth Table 2011

As in the original post, the Compound Annual Growth Rate (GAGR) is calculated for each using the free Investopedia Compound Annual Growth Rate calculator available on their website.

When examining the charts individually, the growth patterns look similar. Globally, the total number of people using social media continues to increase. Facebook, alone, reports 11.45 percent of the global population as registered users. The average CAGR for the six social media sites is 443.66 percent ranging from 75.97 percent to 1,145.73 percent. Again, multiple factors contribute to this exceptional growth rate as compared to the data reported in 2010, including the change in reporting for blogs (total number of blogs hosted, not unique users) and the rapid growth of both Twitter and Posterous. Growth charts are presented below for each of the social media sites included in this investigation.

Facebook Growth 2006-2011

Twitter Growth 2006-2011

LinkedIn Growth 2006-2011

WordPress.com Growth 2006-2011

Tumblr Growth 2006-2011

Posterous Growth 2006-2011

When charted together, the domination of Facebook’s growth and share of voice in the social media world remains apparent. The launch of Google+ as a viable alternative to Facebook, although well received by the social media community, has not gained much traction in the broader audience. Data from Google+ will be included in next year’s update.

Social Media Growth 2006-2011 The final chart presented is social media share of voice. The inner ring contains the data from 2006 and the outer ring presents the data from 2011.

Social Media Share of Voice 2006-2011

It is clear that in terms of diffusion of innovation, social media remains in the growth stage. Equally as clear, but not reported above, is that more people globally are accessing social media from mobile devices. For marketers, the implications are irrefutable: get social and become mobile or risk losing share of voice in the social/mobile marketing era.

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Social Media Growth from 2006 to 2010

social media bandwagonIt seems like an easy question: How fast have the major social media sites grown over the past four years? The answer is neither clear nor easy to obtain. Based on information gathered from Facebook, The Huffington Post, Mashable, Penn Olson, Tech Crunch, Twitter and Wikipedia, the table below presents an estimate of total unique users for each of the sites investigated. The numbers are not assumed to be accurate, valid or reliable – they are as presented: estimates based on the best available public information. Data was collected for three social media sites and two blog hosting sites: Facebook, Twitter, LinkedIn, WordPress.com and Tumblr. Estimates for the latter two represent the number of bloggers using the site (not the number of site visits or blog postings, which are much higher numbers).

Updated Social Media Growth Chart

The Compound Annual Growth Rate (GAGR) is calculated using the free Investopedia Compound Annual Growth Rate calculator available on their website (data from 2006 was not used in the CAGR calculations presented above for Twitter or Tumblr). The average CAGR for the five sites is 202.09 percent ranging from 74.98 percent to 478.23 percent.

When examining the charts individually, the growth patterns look nearly identical. Discernibly, the 2008-2009 period is when social media exploded into the mainstream and cleared the innovator and early adopter stages of the diffusion of innovation model, moving into the early majority stage.

diffusion of innovationfacebook growth

Updated Twitter GrowthLinkedIn Growth

WordPress Growth

Tumblr Growth

 

When charted together, the dominance of Facebook’s growth in the social media world is apparent. Although leading the pack in 2008, Facebook’s growth dramatically outpaced the growth of the other sites for the 2008-2009 and the 2009-2010 periods. Thus, although the pattern of their growth trends appear similar when examined individually, Facebook’s rapid expansion stands out when comparing growth collectively.

Updated Social Media Growth
The final graphic presented is my favorite: social media share of voice. The inner ring contains the data from 2006 and the outer ring presents the data from 2010 (to date). One can easily see the expansion of social media sites and the rapid growth in importance of both Facebook and Twitter.

Updated Share of Voice

Marketers have to be excited about the opportunities that advertising on Facebook and Twitter present. While Facebook has launched its advertising platform, Twitter is still in the process of developing how advertising is going to be incorporated into its site.

To ignore the trend towards online advertising using social media sites places marketers and their companies at the risk of becoming irrelevant. Thus, prudent marketers must be cognizant of the increased impact of inbound marketing tools and techniques and utilize them for their marketing campaigns. The art of marketing requires a blending of old-school and new-school approaches. Companies mastering the blend will enjoy a distinct competitive advantage over competitors who do not.

updated/corrected 11 September 2010

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