Tag Archives: Social Media Marketing

R You Ready for DYI Statistics and Social Media Marketing Analytics?

Posted on January 20, 2012 by Steve

This post originally appeared in Social Media Marketing Magazine, Issue 1, Number 6 Statistics. For many current and former students, just the sound of this word evokes nightmares. However, once you learn to master some basic tasks using statistical analysis … Continue reading →

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Social Media Marketing Still Generating Interest

Posted on November 19, 2011 by Steve

Is interest in social media marketing waning, as reported by some researchers and pundits? The short answer is no. Using some creative code written for the R statistical analysis software program as highlighted in a blog entitled “Visualizing Wikipedia search … Continue reading →

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Generating Prophets: 141 Inbound Marketing Certified Students

Posted on May 26, 2011 by Steve

As business school educators, our job is to adequately prepare our students to enter the workforce. Likewise, we want our graduates to make positive contributions to their organizations and to distinguish themselves as valued employees. The problem is, as discussed … Continue reading →

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Posted in Advertising, Inbound Marketing, Marketing, Marketing Education, Social Media Marketing | Tagged , , , | 2 Comments