Tag Archives: Social Media Marketing

The Future of Marketing

Posted on October 7, 2010 by Steve

As many of you know, Boston and the surrounding environs are hosting multiple FutureM events this week. FutureM is a multi-location conference highlighting the newest technologies and their impact on the future of marketing. The future of marketing is in … Continue reading →

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Posted in Marketing, Marketing Education, Mobile Marketing, Social Media Marketing | Tagged , , , , | 1 Comment

10 Success Factors for Content Marketing in the Knowledge-Based Economy

Posted on July 12, 2010 by Steve

A necessary precondition for a knowledge-based economy is the existence of a market willing to purchase the knowledge being offered. Literally, nearly all activity in the knowledge-based economy can be thought of as knowledge-process outsourcing (KPO). Why? Because the market … Continue reading →

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Posted in Inbound Marketing, Social Media Marketing | Tagged , , , | Leave a comment

The Evolution of Marketing

Posted on June 18, 2010 by Steve

Marketing is commonly believed to have progressed through five distinct phases of evolution since the beginning of time: the simple trade era, the production era, the sales era, the marketing department era and the marketing company era. This is the … Continue reading →

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Posted in Marketing | Tagged , , | 7 Comments